EtiquetaClara Privacy Policy

Last updated: October 9, 2026

Natural Port LLC ("Natural Port", "we", "us"), a limited liability company organized under the laws of the State of Florida, United States, operates the EtiquetaClara mobile app and the etiquetaclara.com website (together, the "Service"). This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over it.

If you do not agree with this Policy, please do not use the Service.

1. Information we collect

1.1 Information you give us directly

• Phone number: used as your sign-in method (SMS verification). We do not use passwords.
• Name: the one you choose for yourself and, if you set up a family group, for each person you add.
• Health and dietary information: conditions you select for yourself or for the family members you manage (for example allergies and specific allergens, pregnancy, diabetes, kidney disease, hypertension, or a healthy-eating preference), and the approximate age group of each profile. This is sensitive information, and we handle it with extra care — see Section 4.
• Photos of product labels: when you photograph a product's ingredients or nutrition facts for analysis.
• A referral code, if someone invited you to the app.
• Communications: if you write to us at info@etiquetaclara.com.

1.2 Information we collect automatically

• Scan history: which products you scanned, for which profile (yourself or another family member), the result of the analysis, and when.
• Device identifier: used to fairly enforce the free plan's scan limit and prevent abuse (for example, repeatedly creating new accounts to bypass the limit).
• Language and app preferences.
• In-app usage events: we internally record the main steps you take in the app (for example, opening the camera, viewing a result, or viewing the subscription screen), tied to your account, to understand where people get stuck and improve the app. These events do not include the content of your health profiles, your name, or your phone number, and we do not share them with third parties for advertising purposes. They are deleted when you delete your account.
• Basic technical information (device type, OS version, app version) through our infrastructure providers, for stability and support purposes.

1.3 Information we receive from third parties

• Apple App Store / Google Play: when you purchase a subscription, we receive purchase confirmation and status (active, expired, canceled) through our subscription provider, RevenueCat. We never see or store your card number — payment is processed directly by Apple or Google.
• Branch (our invitation-link provider): when you install the app from a friend's link, Branch tells us which referral code corresponds to that install.

2. How we use your information

We use the information we collect to:

• Analyze the products you scan against the health conditions of the profile you selected, and show you the result.
• Maintain and display your family's scan and comparison history.
• Enforce free-plan limits and recognize the benefits of your Premium plan or family group.
• Process and validate your subscription, and grant scan credits for inviting friends.
• Send you operational communications related to your account (for example, verification code confirmation).
• Understand how the app is used and improve how it works, including the sign-up and subscription process.
• Detect and prevent abuse, fraud, or misuse of the Service.
• Provide support when you contact us.
• Comply with legal obligations.

We do not sell your information, and we do not use your health information for advertising. We do not show third-party ads within the app. To measure the results of our own ads on Facebook and Instagram, we use the Meta SDK, which receives only the basic events described in section 3. On iOS we ask your permission before using your device's advertising identifier, and you can change your choice in your phone's Settings.

3. Who we share your information with

We share information only with the providers we need to operate the Service, under appropriate contractual obligations:

We do not share your health information with employers or insurers, and we do not use it for any purpose other than providing the analysis within the Service.

We may disclose information if required by law, or to protect the rights, safety, or property of Natural Port LLC, our users, or the public.

If Natural Port LLC is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction; we'll notify you if that involves a change to this Policy.

4. Special handling of health information

We know that health condition, allergy, and dietary information is sensitive. That's why:

• It's only used to calculate whether a product is suitable according to the profiles you configured yourself.
• A family member with their own account can choose to keep their health profile hidden from the rest of the family (including whoever manages the group) — that choice is respected both in the app and in our database.
• We don't use it for advertising or share it for commercial purposes.
• EtiquetaClara is not a medical service and is not subject to HIPAA (we are not a health care provider or health plan). We handle this information with similar care, but legally this Policy — not HIPAA — governs its use.

5. How long we keep your information

We keep your information while your account is active. If you delete your account from the app (Profile → Delete Account) or ask us to at info@etiquetaclara.com, we delete your information within a reasonable time, except what we're legally required to retain (for example, tax records of a purchase).

If you're the administrator ("account owner") of a family group and you delete your account, the information for the family profiles you manage (the ones without their own linked account) is also deleted. If a family member has their own account and deletes it, their health information is deleted, but the rest of the family group is unaffected.

6. Your rights

Depending on where you live, you may have the right to:

• Access the information we hold about you.
• Correct it, directly from the app in most cases.
• Delete it, from the app or by writing to us.
• Request a copy of your information in a portable format.
• If you're a California resident, the CCPA/CPRA gives you the right to know what categories of information we collect and to request deletion. We do not sell or "share" (as defined by the CCPA) your personal information.

To exercise any of these rights, write to us at info@etiquetaclara.com.

7. Children

EtiquetaClara is meant to be used by adults managing their own and, optionally, their family's dietary health. Signing in requires your own phone number, verified by SMS.

A responsible adult can create, within their own account, a dependent profile for a child or baby in their family (for example, to check allergies or healthy eating) — that profile has no account or login of its own; it's fully managed by the adult. We do not allow minors to create or control their own EtiquetaClara account.

8. Security

We use database-level access controls (row-level security) so each account can only see its own family's information, encryption in transit, and an optional app lock with Face ID / fingerprint (verified locally on your device — we never receive your biometric data). No system is 100% secure; if we detect a security incident affecting your information, we'll notify you as required by applicable law.

9. International transfers

Our infrastructure providers (Supabase, Vercel, Anthropic, among others) may process information in the United States or other countries. By using the Service, you understand your information may be transferred and processed outside the country where you live.

10. Changes to this Policy

We may update this Policy from time to time. If we make a material change, we'll notify you within the app or through another reasonable means before it takes effect. The "last updated" date above reflects the current version.

11. Contact

Natural Port LLC State of Florida, United States info@etiquetaclara.com

This document was drafted with AI assistance as a starting point and does not constitute legal advice. We recommend it be reviewed by an attorney experienced in privacy and data protection before final publication, especially given that EtiquetaClara processes health information and has users in multiple countries (the United States, Mexico, and others).